The majority of Linnett Studios design work requires us to work within the confines of a style guide to create a successful product. We have years of experience working with licensors, and have honed the skill of repeatedly creating designs within a tight set of parameters, each time delivering something fresh and fabulous.

Our newborn designs always have a big job in front of them. They have to appeal to marketing experts, sales teams, focus groups and of course the licensor. But most importantly, they need to appeal to children, and become their heart's desire—something they crave with every ounce of their being.

Creating products that children crave and long for with all their hearts—yeah, we seem to be quite good at that.